Feb 19, 2019
In this episode of the Morning Coffee Marketer, Kim talks about how doing a webinar with Andrew Warner of the Mixergy Podcast. Kim also teaches about focusing on the outcome and not the tactics. Kim shares the importance of how your audience only wants to benefit from the tools and services, but they do now care about how to use them or learn them. So focus on the outcome for your audience. Learn more at 3daysto10k.com.
Key Takeaways
0:20 - Kim shares that she is sipping on French roast coffee and pumpkin spice creamer.
0:56 - Kim talks doing a bucket list item, a webinar with Andrew Warner, host of the Mixergy Podcast. Kim shares some back story and connection with Andrew Warner, and also appearing on his podcasts at one time.
1:32 - Kim talks about doing a webinar with Andrew’s list on Kim’s 3 Day to 10k program. Kim talks about how they shared services and now was his turn on the webinar.
2:00 - Kim talks about how the webinar had a 10% close rate and thousands and thousands in sales. Kim talks about questions people had about Andrew's other company that does ChatBots.
2:50 - Kim talks about how people were focus on the product or the service or the thing that they do. Kim stresses that people only cared about what can it do for Andrew’s audience. Kim also mentions that your prospect is looking for more leads. The chatbot is the tactic, not the outcome.
3:45 - Kim mentions that you only care about the outcome, how will working with you help them.
4:15 - Kim talks about in the 3 Days to 10K program focuses only on get you fans, and not about teaching you how to use Facebook ads and such. Kim says the product is the Social Media Cash Machine. Focus on the outcome. Learn more at 3daysto10k.com
Mention in the Episode